Bill Walton



Bill Walton is an authority on creating greater value in the customer interaction.  Bill has more than 25 years of experience in helping sales organizations add value to customers in a way that's
un-blurring the lines of differentiation among their fiercest competitors.  He is a sought-after keynote speaker on value creation and messaging and is most often hired by firms looking for more meaningful access to key stakeholders.  Bill is known for his cutting-edge sales training and value creation work with prominent Fortune 500 companies such as Bank of America, Merrill Lynch, Avis Budget Rental Car, and Direct Energy to name a few.

As an author, Bill was recently acknowledged by America’s Premier Experts® as one of the leading experts in his field and recently won the prestigious Quilly Award® from the National Academy of Best-Selling Authors for his collaboration with Brian Tracy on their book The Winning Way.  He is also an best-selling author.  Bill recently published Taming the Four-Headed Dragon, a growth manifesto to help financial professionals get the sales growth they need and attract the clients they want, all on a limited-time budget.

Bill also enjoyed a ten-year career in the consumer products industry as a sales leader and sales promotion expert.  Bill publishes the Value Creation sales blog and was recently featured in the entrepreneurial edition of Forbes magazine.  He’s been a guest on CNN and a featured contributor to Human Resource Executive magazine.  Bill currently sits on the board of the Juvenile Diabetes Research Foundation and graduated magna cum laude from Connecticut State University with a degree in Business Administration.  Bill also received a master’s degree in Human Resource Education.