Bill Walton  (he/him/his)


Bill Walton is an authority on creating greater value in the customer interaction.  Bill has more than 25 years of experience in helping sales organizations add value to customers in a way that's un-blurring the lines of differentiation among their fiercest competitors.  He is a sought-after keynote speaker on value creation and messaging and is most often hired by firms looking for more meaningful access to key stakeholders.  

Bill is known for his cutting-edge sales training and value creation work with prominent Fortune 500 companies such as Bank of America, Merrill Lynch, Avis Budget Rental Car, and Direct Energy to name a few.

As an author, Bill was recently acknowledged by America’s Premier Experts® as one of the leading experts in his field and recently won the prestigious Quilly Award® from the National Academy of Best-Selling Authors for his collaboration with Brian Tracy on their book The Winning Way.  He is also an best-selling author.  Bill recently published Taming the Four-Headed Dragon, a growth manifesto to help financial professionals get the sales growth they need and attract the clients they want, all on a limited-time budget.Bill also enjoyed a ten-year career in the consumer products industry as a sales leader and sales promotion expert.  Bill publishes the Value Creation sales blog and was recently featured in the entrepreneurial edition of Forbes magazine.  He’s been a guest on CNN and a featured contributor to Human Resource Executive magazine.  Bill currently sits on the board of the Juvenile Diabetes Research Foundation and graduated magna cum laude from Connecticut State University with a degree in Business Administration.  Bill also received a master’s degree in Human Resource Education.